Demon Slayer’s Infinity Castle Hype Proves Anime Is Now Mainstream, Says Crunchyroll
June 16, 2025
Crunchyroll reveals Demon Slayer: Infinity Castle footage behind closed doors as its movie chief declares, “Anime is niche no more,” with anime fandom projected to hit 1.5 billion by 2030 🔥 “Anime is niche no more.”
That’s the bold declaration from Crunchyroll’s movie chief Michel Berger — and the numbers are backing it up.
🎬 At the Annecy International Animated Film Festival, Crunchyroll unveiled exclusive footage of Demon Slayer: Infinity Castle behind closed doors, fueling already sky-high hype for what’s expected to be 2025’s biggest anime box office hit.
📈 According to Crunchyroll and a study by NRG:
Anime fandom is set to reach 1.5 billion by 2030 — not even counting Japan and China.
Nearly 60% of teens (13–17) now consider themselves anime fans.
Even among ages 13–54, 44% identify as anime fans — surpassing K-dramas and other trending genres.
🌍 With titles like Jujutsu Kaisen, The Apothecary Diaries, and Demon Slayer making waves globally, anime isn’t just entertainment — it’s a cultural force.
🧡 Crunchyroll, with 17 million subscribers and the world’s largest anime library, is at the forefront of this evolution.
👀 The takeaway?
Anime isn’t a niche hobby anymore. It’s the future of global storytelling.